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07 Sep 2017

HEX Digital designs new AR app for England’s Historic Cities

Supplier: Hex Digital

More Hex Digital details
The England's HIstoric Cities app is available at a dozen UK heritage sites
HEX Digital has created a new heritage app, England’s Historic Cities (EHC), in collaboration with twelve of the UK’s most historic cities.

Funded by the Discover England Fund, a £40 million ($52.7 million, €44.7 million) investment in English tourism made by the British government in 2015, the app tells the stories of some of the UK’s most fascinating heritage sites, and gives users access to exclusive content and never before seen insights into well known landmarks.

Trigger points are stationed at various points across these landmarks. Users simply scan the triggers with their phones to access content, including augmented reality displays, 3D reconstructions and 360-degree panoramas, to enhance their experience.

The app also allows users to access audio content including stories told by historical figures including William Shakespeare, Countess Ela of Salisbury and the Venerable Bede.

The app will be available at 12 locations: Carlisle, Durham, Lancaster, York, Chester, Lincoln, Stratford-upon-Avon, Oxford, Cambridge, Greenwich, Bath and Salisbury.

Nicola Said, commercial director at Marketing Cheshire, who project managed the EHC app, says: “This is one of the most exciting projects I have worked on. It is a true marriage of old and new, and a completely innovative way to inspire an increasingly digital world to take a step back into the past.”

Said adds: “I cannot wait to see the app in action and watch people from all around the world take pleasure in England’s glorious, captivating history. It will enable all the cities in question to be able to reach new audiences and showcase the iconic cultural heritage we have to offer.”


Supplier: Hex Digital

Hex is a digital engagement agency providing integrated digital marketing solutions.

Whether building scalable web properties, growing traffic and leads with targeted marketing campaigns, producing digital creative or building success with Web Analytics, Hex has the flair, expertise and flexibility to make the web work harder for our clients.

Web: https://hexdigital.com

Click here to visit Hex Digital's leisure-kit listing


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