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Hellocomputer tapped into Castle Lite’s extraordinary beer drinking experience and broke new ground in innovation: the perfect head to beer ratio draught, poured at -4 degrees, every time a man thought about it.
Hellocomputer has designed a machine which can read the user's your thoughts and act on their will – for Extra Cold Castle Lite by South African Breweries.
The Extra Cold Mind Reader is an interface that operates on mind control and dispenses Extra Cold Castle Lite by the power of thought.
Working with Thingking to build the machine, The Extra Cold Mind Reader uses an EEG headset which records brain waves along the scalp by measuring the brain’s spontaneous electrical activity over a short period of time.
The device is set to detect conscious thought, emotion and facial expression allowing the user to control their experience.
By measuring the user’s concentration levels over a period of time, it is able to trigger a draught pour; the more the user could focus on Extra Cold, the more draught was poured.
Combined with immersive visual and audio effects in an interactive game where the user has to keep cool under pressure it culminates in a beer pour through the power of thought.
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Supplier: Hellocomputer
Sandton, Johannesburg
South Africa
Founded in 2005, Hellocomputer has been leading clients and consumers alike into the emerging digital landscape one step at a time, while consistently delivering captivating, award-winning campaigns. Through our studio we facilitate a wide range of video, motion, audio, 3D, computer graphics and a broad spectrum of technology, tailored to meet clear strategic objectives at the standard you’ve come to expect from Hellocomputer.
Web: www.hellocomputer.com
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